Goal: survive
air up® The Blood Island
The bottle that gives you a taste for adventure.
The only air up® O bottle co-created with Inoxtag. Limited edition.
Designed to be worn
Camouflage shoulder strap with built-in hooks: you are free to move and your water is always within reach
The colours of the jungle
The green of the moss, the black of the undergrowth. A palette born in the field, not in a studio.
Marked by the island
A pattern inspired by the mysterious symbols left on the island. Wear it. Do not forget it.
Every pod counts
On the island, every aroma is a new adventure. Taste becomes flavour: no additives. No sugar. Just water.
After Everest, Inoxtag switches to survival mode on The Blood Island
The Kaizen spirit didn’t stay at the top of Everest. It followed Inoxtag into his new challenge: surviving on an island cut off from the world. No cheat codes. No safety net. Just instinct, resourcefulness and the water in his air up® bottle. Because even in the wild, adventure tastes better when you know where to look. A bottle designed to push your limits, go off the beaten track and give every expedition a whole new taste.
Choose how you survive.
Available while supplies last.
FAQ
Every detail comes from the island. The round shape of the O, inspired by expedition bottles, was chosen with Inoxtag: it’s the first air up® co-creation in this format, and this version exists only for him. Its colours echo the green of the moss and the black of the jungle undergrowth. The camo strap is worn cross-body, like real kit, with hooks to clip on your essentials. The pattern recreates the mysterious symbol left on the island. And even the packaging carries the story on. Nothing is there by chance: everything tells the story of The Blood Island.
