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Am I really just drinking plain water?

Yes, you really are. And that’s the clever part.

With air up®, you’re drinking plain water. Nothing is added to the water itself. No artificials. No sugar. Just water.

So how can it taste like Cherry Kola, Bubble Gum or even Virgin Mojito? It’s all thanks to scent.

As you drink, air flows through the pod and carries its scent with it. This scented air travels with each sip into your mouth and up to your nose. Your brain connects what you smell with what you taste, creating the experience of flavour – while you’re still just drinking water.

This clever scientific principle is called retronasal smelling. In simple terms: you taste what you smell.

So yes, it really is just water – with a clever twist that makes staying hydrated more enjoyable.

Check out this video to learn more.