Yes, you totally are. And that’s the clever part.

With air up®, you’re drinking 99.99 percent pure, plain water. Nothing extra is added to the liquid itself. No sugar. No sweeteners. No calories. Just fresh hydration. So why does it taste like Cherry Kola, Bubblegum or even Virgin Mojito? That’s all thanks to scent.

Here’s how it works. Each Flavor Pod is packed with natural scents from fruits, herbs or spices. As you sip, air passes through the pod and picks up the scent. That scented air travels with your sip through the straw into your mouth and up to your nose from the inside. Your brain thinks it’s flavour even though your body is only getting water.

It’s all powered by a sensory trick called retronasal olfaction and it makes drinking water feel like a treat.

So yes, you really are just drinking plain water… but it’s water with a twist that makes staying hydrated way more fun.

Check out this video to learn more.