What is Air Up?
You were born for more
At Air Up, we believe life is meant to be lived to the fullest, and our potential should be fully explored. Yet, modern life’s daily grind is hardly designed for humans. It induces stress, doom-scrolling, sugar rushes, and endless hours on the couch. We become less energized, less creative, and less happy. Neglecting our health, we eventually miss out on life’s excitement.
Air Up is here because change is long overdue—starting with a simple, yet bold, idea.
Saying yes to water is a tough sip
We all know what’s good for us—it’s simple: good sleep, plenty of water, healthy food, regular exercise, and, of course, a whole lot of love!
But let’s face it: doing the healthy stuff is hard.
Stress, convenience, temptations—we get it. And the traditional food and beverage industry knows it too. They’ve mastered the art of distracting us with unhealthy options, loaded with sugar and hidden ingredients, all designed for their benefit, not yours.
We’re not like those companies exploiting your weak spots. Instead, we want to bring you back to the simple things that are truly good for you—using your cravings as a tool for change.
Pure water and natural flavor
Here’s our promise: we’ll never use addictive sugar or unhealthy ingredients to make a quick buck.
We do things differently. By combining science and creativity, we make the healthy stuff more enjoyable—so it’s easier for you to get back to what your body and mind truly need.
Think playful, natural flavours delivered through pure water—really pure. Nothing hidden. No fake ingredients. No BS.
Drinking more water made easy-peasy!
No Sugar
No sneaky sweeteners. No colouring. Nothing you don’t need. Just water and pleasure, plain and simple. Our nutritional table? 0%, 0%, 0%, 0%, 0%. We love simple math.
Scent-based Flavour
We elevate your tap water with subtle, playful flavours to get past the sometimes dull taste of plain water—in a fun way. We call it Scentaste™: a 7th sense between scent and taste. It’s mind-boggling—even for us, to this day. You simply have to try it.
A Bottle That Makes You Sip
Sipping small amounts of water throughout the day—rather than gulping large amounts—makes hydration feel natural and easy to integrate into your daily routine. It’s a habit that builds itself: the more you sip, the more water you drink, the healthier you feel… and the more you sip. You get the idea.
Back to Water
Dehydrated bodies and minds endure life instead of truly living it. Beyond just being fun, sipping with Air Up every day helps you drink plenty of water, leading to more focus, more energy, and even less dry skin. These are just a few natural benefits, sip by sip. Sip by sip.
Flavour from thin air
It’s science! Retronasal olfaction is the natural human ability to experience 80% of taste perceptions. Taste happens behind the nose, not in the mouth!
Air Up is the first company ever to harness this untapped potential, allowing us to create any flavor (yes, any!) without any downsides.
With plenty of inspiring flavors and our uniquely designed bottles, you can build healthy hydration routines in no time—right alongside good sleep, one of the most important keys to health and vitality. And because we care, everything is clinically tested and verified.
In fact, we know Air Up users can double their water intake in just four weeks. After 12 weeks, they report a remarkable 25% improvement in cognitive performance, 35% more energy, and 30% less dry skin—just to name a few benefits.
breaking the industry’s old rules
While studying product design, we—Lena and Tim—had a realization: it’s our temptations and cravings for flavor that drive us to consume loads of unhealthy stuff. The result? A vicious cycle that lowers our quality of life and even shortens our lifespan.
So, we made it our mission to create flavor without the harm. Fascinated by the mechanics of human taste perception, we dove deep into the science and discovered the incredible potential of retronasal olfaction. That’s when we had an idea: why not use this natural human ability to tackle one of the most common and pressing issues—sugar overconsumption and insufficient hydration? Both wreak havoc not just on individuals but also on our health systems.
We became obsessed. We experimented, prototyped, and pulled countless all-nighters until, finally… Tadaaa! Air Up was born.
Dream. Fail. Hydrate. Progress.
We started in Munich, Germany: small and a bit naive. Five founders, no money, no experience—just one goal: bringing Air Up to market. We prototyped, tested, debated late into the night, and failed. Again and again. Until, finally, we felt ready.
In 2019, we launched in Germany with 80,000 bottles—and sold out in under six weeks. That’s when we knew we had something special. We expanded into new markets, brought on talented people, and kept pushing forward.
Then came Corona. We switched to partial remote work, kept growing, brought production back to Europe, launched new products, entered the US, and faced plenty of challenges—but we learned from every single one.
Today, we’re over 250 Air Uppies, active in 14 markets, producing more than 20 bottle types in Austria and 25+ flavors in the Netherlands.
