How does air up work?
NATURAL Flavors FROM YOUR NOSE TO YOUR BRAIN
Welcome to a new era of flavored water! Meet the first hydration system that flavors water through scent alone. With the Air Up Bottle, you’re about to experience a whole new way of enjoying water—no additives, just pure flavor magic. Result: Plain water is officially jealous.
How to use the air up bottle?
- Fill up your air up bottle with water
- Pop on a flavor pod
- Experience the magic of Scentaste™
How to use the air up bottle: Top tips for tasty sips
Leaks? Not on our watch!: Ensure the bottle is upright, the pod is attached properly, and give that cap a confident twist.
Pod activation? Easy peasy: You just snap it on and sip. It’s that simple. For the Classic Bottle, make sure the pod is pulled up to the lip of the bottle.
Bubbling Water: Hearing bubbles whirring away? Good! That’s the pod doing its thing, as the bubbles carry delicious scents to your nose.
Assemble like a pro!: Follow our video guide, and you'll have your bottle ready to roll in no time.
Straw drama? Not today!: Make sure the straw is inserted all the way into the mouthpiece.
Pod not playing nice? We got you!: If your pod’s not giving you the flavor love you deserve, try another one or give your bottle a quick disassemble and reassemble. A little tweak might be all it needs to get back in the game.
How does Air Up work: What is Scentaste™?
Think your tongue does all the work? Think again. Taste is team effort. Your taste buds are just the opening act, while your nose steals the show. Did you know that a significant portion of what we perceive as flavor may be derived from our sense of smell?* Most people think it’s all about the tongue. But, in reality, our nose does most of the heavy lifting to make flavors pop!
Here’s the scoop: our Air Up Bottle uses scent-infused pods to work its magic. When you pop a pod on the bottle, it releases a delightful aroma. As you sip, this scented air travels through the straw and combines with the water. The noise of those bubbles means it’s working! Your brain interprets this scent as flavor, so it tastes like you’re drinking something fruity or fun, even though it’s just plain water.
*National Institute on Deafness and Other Communication
How do our brains interpret taste?
Let's dive into the science behind the magic. Our sense of taste is mostly driven by smell, and this is where retronasal olfaction comes in. When you sip from your Air Up bottle, the flavored air from the pods travels through your mouth and up to your nose via the retronasal pathway. This pathway allows scent molecules to reach the olfactory receptors in your nasal cavity from the back of your mouth.
Unlike sniffing through your nose (orthonasal olfaction), this backward route enhances the flavor experience. Your brain is tricked into interpreting these scents as flavors, making plain water taste like your favorite fruits or drinks. So every time you hear those bubbles, you know the magic is happening.
Okay, enough talking let's get sipping!
All of this sound too good to be true? Don’t just take our word for it.
Begin your new hydration journey with an Air Up Bottle. Your taste buds will thank you.
Tips for enhanced experience
Want to make the most out of your air up Bottle? We’ve got you covered. For the best flavor experience, start with cold water—around 50-54°F is the sweet spot to let those scent molecules shine.
And hey, keeping things clean is key! Give your bottle a quick rinse when you’re switching up flavors, especially the mouthpiece and the straw. This keeps your sips as fresh and delicious as possible. Trust us, your taste buds will thank you.
FAQ (Frequently asked questions)
How long do air up pods last?
One single air up Pod works its magic for at least 5 liters of water! Typically, you'll be enjoying that delightful flavor for about five days with our 600ml bottle. Cheers to that!
What exactly is in the pod?
The scents inside our pods come from natural ingredients. Fruits, spices, herbs, that kind of thing. Then these scents are applied to an air-permeable material we call ‘the fleece’. No rubbish here—just natural goodness.
Where do we get the ingredients from?
Whilst we can’t spill all our secrets, we can say that all our scents come from a top-notch manufacturer who extracts them from natural sources. Our scent creation team then crafts a variety of unique flavors from these ingredients, and voilà – a Flavor Pod is created!
Also, we’re very proud to confirm that our pods are suitable for our vegan and vegetarian friends, too.
How do I prevent my bottle from leaking?
Our bottle has a pressure valve at the mouthpiece, so you can drink without stopping. To avoid leaks, sip without tipping! Just keep the bottle upright as if you were drinking out of a glass with a straw. Water could also leak out if the pod is not attached to the mouthpiece, or if the cap is not tightly closed.
Can you use air up with a blocked nose?
Well, it’s kinda like trying to dance without the music. The magic of Air Up is all in the scent, so if your nose is taking a day off, the flavor might feel a little, well, muted. When your retronasal olfaction is on pause, the taste experience doesn’t hit the same high notes.
Why is my air up bubbling?
Our Air Up Bottle uses scent-infused pods to create a flavor experience. That’s why when you drink from our bottle, it’s totally expected for small air bubbles to be included with each sip. These air bubbles carry the flavor from your pod and enable your brain to experience the scent as taste, all without anything being physically added to your water! So remember, bubbles = magic in progress.
Here’s a helpful video that goes into more detail about how this works.
Can you put ice in an air up Bottle? What about sparkling water?
Absolutely! Toss in some ice, pour in that sparkling water, and you’ve got yourself a cool, fizzy treat. Your Air Up Bottle can handle both. After all, who said hydration can’t be a little extra?
How do I clean my air up bottle?
Let’s get soapy! To keep your air up bottle in top shape, we recommend a good old-fashioned hand wash with lukewarm water and mild dish soap.
Dismantle the bottle, and give the straw, mouthpiece, and lid a thorough scrub. Use a brush to get into all those sneaky nooks and crannies. Don’t forget to remove the pod before cleaning—pop it back into the resealable pod pouch to keep that flavor fresh.
Want a peek at how it’s done? Watch this quick video for the full scoop!
And a quick heads-up: skip the dishwasher for this one to keep your bottle looking its best for longer.
