air up® lets you experience taste through scent, without sugar or additives. It’s hydration, made fun

Here’s the science: Most of what we think of as taste actually comes from smell. Our tongues can only detect basic tastes like sweet, sour, salty and bitter. The real perception of flavor, like what makes a strawberry taste like a strawberry, comes from a process called retronasal olfaction. That’s when scent travels from your mouth to your nose, where your brain registers flavor.

This is how air up® uses that magic: • You fill your bottle with plain water. • You pop on a Flavor Pod, which contains natural aromas from fruits, herbs, and spices. • As you sip, air flows through the pod and over a soft fleece, picking up the scent. • That scented air travels through the straw and into your mouth. • When you swallow, the scent moves to your nose, and your brain thinks you’re tasting the flavor even though it’s just water.

Each pod lasts for at least 5 liters of water. The flavor is subtle, like the distant cousin of your favorite soft drink, making hydration exciting without being overwhelming.

And yes, it’s totally safe. You’re drinking just water. If a bit of aroma enters your body, it’s about the same as smelling fresh bread in a bakery.

No sugar. No additives. Just water with a twist.

👉 Want to see how it works? Check out this quick video for all the details!