Creating a healthier, more attractive way to hydrate.

Our journey

2018

Our 5 founders (Tim, Lena, Simon, Fabian, and Jannis) turn a bachelor thesis into a company called air up®. 

2019

The first air up® bottles and 5 flavors were born and introduced to the German market – they sold out! 80k starter sets were gone in just 6 weeks!

2020

The Corona pandemic hit, transforming us into a remote-first company. Meanwhile, our journey took us to new markets as we started selling in Austria, Belgium, Netherlands, and France.

2021

We entered the Swiss, Italian, and UK markets. In order to bring our products closer to where our customers are (and therefore reduce shipping distances) we opened two new warehouses in France and the UK.

2022

The journey continues: the USA and Sweden get a taste of air up®. We launched our Steel bottle and threw an unforgettable summer party, where we welcomed special guest Anja Blacha. The youngest German woman to have climbed all seven-thousanders, respect!

2023

Since 2023, we have been producing all our Tritan bottles in Austria and have opened a new pod production facility in the Netherlands. We also launched our new Gen 2 bottles. The bottles are made from 50 percent certified recycled materials and features a new, ActiveOn mouthpiece.

2024

With our recent market launch in Spain, our products are now available in 14 European countries and the USA. We are constantly updating our product portfolio and introducing new bottle colours and pod flavours.

Learn more about air up®

Currently, around 300 air uppies from over 40 countries are employed at air up®. More than 10 million customers enjoy scent-based flavour in a wide variety of options. And with the multitude of ways to customise their own bottle, everyone can do so in the style they love.

But hey: This is just the beginning… 🚀🚀